Belinda Hamilton Founder and CEO

Belinda founded SOS to provide senior management talent to companies in need of help understanding and entering today’s emerging marketing platforms. Belinda’s focus is delivering key initiatives in global sales, marketing, branded entertainment development and implementation of social media strategies. She is all about delivering new alternative revenue streams resulting in measurable ROI all with a sense of urgency for her clients.

A specialist in entering markets with disruptive business models, Belinda’s expertise encompasses domestic and international sales, marketing, retail, wholesale, television and e-commerce for consumer brands and entertainment.

She has senior management experience in sales, marketing, and licensing for many of today’s foremost brands including Amazon, Zappo’, Macy’s, Dillard’s, Liz Claiborne, Calvin Klein, Waterford, Wedgwood, Emeril Lagasse, Hyatt Hotels, The Gap, Chili’s, Pantone, Lego, and Petco.

Belinda retains C-Level talent across the breath of emerging new media, marketing and technology to deliver corporate solutions that are highly effective, measurable and focused on ROI.


Reed Strobl President

Reed is a Senior Management Executive with expertise in all areas of business development for brands in the domestic and international market. He directs the growth of brands within traditional and alternative channels with revenue generating strategies that deliver top and bottom line growth. He helps emerging brands develop international strategies while bringing today’s new marketing technologies to mature brands.

Whether it’s working direct to consumer, a direct sales organization, a distribution company, sales agent, or licensing agreement, Reed provides the best solutions for your brand.

Reed has worked for and with the following companies:

Domestic: Macy’s, Christian Dior Perfumes, Neiman Marcus, Sephora, J.C. Penney, Ulta, Parfum Givenchy, Dillard’s, Saks Fifth Avenue, Elizabeth Arden, 1928 Jewelry, and Smashbox Cosmetics.

International: Sephora, House of Fraser, April Perfumery, Debenhams, Clerys, Magasin, Marionnaud, Sevil Perfumery, Printemps, Woolworth’s, El Corte Ingles, Kicks/Ahlens, La Gardenia, Rive Gauche, Bonjour, Ici Paris XL, Edgars, and Matas.


Jeff Rifkin Television Director/Producer

Jeff has directed and produced live television for the past thirty years. His quick decision making precision and calm demeanor on live television have made him one of the most sought-after directors. Jeff specializes in game shows, talk shows, variety shows and live unscripted format television.

A member of the Director’s Guild of America for twenty-five years.

Jeff’s clients include Disney/ABC, ESPN, FOX, Game Show Network, CNBC, Universal Television, E! Entertainment Group, 20th Century Television, and Lions Gate Television.


Ronen Lasry Virtual sets and realtime graphics

Award winning graphic designer/producer Ronen Lasry founded Full Mental Jacket in Los Angeles, California in 2002. He specializes in the conception, development and implementation of #D Real Time Graphic, Unique Digital Creative Presentations, and Cutting Edge Technology systems for entertainment, news, advertising, corporate and simulation training applications.

His major client list includes: Disney, E! Entertainment, FOX, NBC, ABC, FX, CNBC, MSNBC, and Discovery Channel.


Peter Seibert Composer / arranger / Producer / Sound Designer

Peter wrote and arranged music for some of the biggest blockbuster movies of 2010: Tim Burton’s “Alice in Wonderland”, “Nicholas Sparks”, “Dear John”, Justin Bieber’s “Never Say Never”, and the 2011 release of “Prom”.

His recording collaborations include Bon Jovi, LeAnn Rimes, Kelly Clarkson, Adam Lambert and Creed.

Pete writes original music perfect for the marketing of action sports, Olympic sponsors, sophisticated designer brands, hotels, or any brand requiring memorable contemporary music for television or websites.


Jan McCracken Director of Web Marketing, Social Media and Public Relations

A published author, Jan is a prolific writer on social media. She has worked in corporate publishing, global advertising and ran her own small business. Jan creates full-spectrum solutions that integrate web development, marketing, public relations, and branding for start up initiatives as well as re-branding for mature brands.

Jan is responsible for crafting the branding history of Otis Spunkmeyer along with having published 40 books ranging from cooking to health and nutrition. Jan is passionate about effectively communicating each brand’s individual brilliance to new markets.


Ashkan Novinrad Graphic designer/ Creative director

Ashkan has designed and created simple yet refined graphic art for the past 20 years. His work includes commercial videos, web developments, 3d modeling, motion & animation films, photographic special effects, catalogues, brochures, magazines, newspaper, logos and  all aspects of business branding.

He excels at helping businesses foster their company through unique brand representations.